Okay, I admit it. Promotion is something I need to get better at. I love speaking at schools and conferences, and speaking engagements do help get the word out about new books. I sign on for a few (usually local) book store signings. On occasion I've sent copies of my new books to local reviewers. But I'm never really sure how effective these various efforts are. On the one hand, I worry that I should be doing more. On the other hand, I wonder if my time would be better spent on that next writing project instead.
Many of you are far more savvy and creative when it comes to promoting your books. What do you think are the best things you do to call attention to your newly-published books?